Madison Gies is a Minneapolis-based maker striving to create things that are good for people, not just good for business.
TreeHouse is an organization providing support and community to teens. As they began to grow nationally, they looked to Open Book for communications help. With a focus on creating a singular brand, we built an entirely new visual language—one that doesn’t keep their teens at arms-length; rather, one that honors and celebrates teens’ journeys.
Art Direction: Jeremy Emmerich. Design: Allison Flores Goebel, Madison Gies. Web Development: Madison Gies. Writing: Sharon Sampson, Amy Overgaard. Photography: Bethany Schrock, Mariah Brink
Kenzie Meeker Photography
I designed and developed a portfolio site for a Northwest Arkansas-based photographer. She wanted the website to act as an extension of her photography and mimic the feeling of a coffee table look-book. View website
CCF is a local bank with small-town roots. Over the last several years, they have added robust online banking services. They needed a new site that centered these capabilities and looked more modern, ready to serve the next generation. View website
UX Direction: Jason Tell. UX & Visual Design: Madison Gies. Web Development: WP Duo.
The Pride Project explores what it looks like to be proud as a queer person. As a personal project, I interviewed, photographed, and shared stories of 31 LBGTQ people—asking the question, “what are you proud of?” View website
Safe Way is an app concept that provides health and safety resources to long-distance hikers on the Camino de Santiago. This app concept was influenced by the Center for Humane Technology’s principles that aim to build technology that aligns with human values.
A small sampling of logos I have made through the years.